Campaign
Publishing
INTERNAL ENGAGEMENT PLATFORM
BCG X launched XPlay, a gamified virtual platform enhancing employee engagement, collaboration, and company culture. This collaborative tool aims to structure, gamify, and reward contributions while leveraging a seamless workflow to offer digital content, avatars, and a branded environment.
This innovative workspace fosters collaboration and a sense of belonging among BCG X teams.
Successful launch with over 1000 profiles created the first day (1/3 of BCG X)
85% of workforce onboarded in the launch phase
Best performing ever linked in posts from BCG X
Dedicated internal team created for the management of the platform