Activation
WEB3 SERIOUS GAME
We engaged Kering's workforce in a gamified learning experience, centered around a 12-stage Serious Game. As employees progressed, mastering Web3 basics, their achievements were celebrated with an evolving owl NFT, symbolizing their growing knowledge.
2000+ participants across all firms from Kering Group
Participants experienced the web3 culture and over 15 infrastructures built on different chains
1800+ wallet created
Season 2 ongoing