MCM x HARPER’S COLLECTIVE

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OFFSET BEFORE YOU SET OFF

Embark on a journey with Harper Collective, co-founded by Jaden Smith and Sebastian Manes, as they redefine luxury with their innovative upcycled sea-plastic luggage line. Crafted from 70% recycled ocean plastic, including fishing nets and post-consumer plastic, these travel cases in collaboration with MCM highlight a strong commitment to sustainability that we interpret into this full CGI video.

CREATIVE DIRECTION : JADEN SMITH & THE NEW FACE
PRODUCTION : THE NEW FACE

Articles : WWD FASHION NETWORK NYLON SG HYPERBAE PORT MAGAZINE LACANCHITA

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